Swords to be the first global ‘LIBRO Healthy Town’

Local Enterprise Office Fingal, in partnership with University College Dublin and Nutritics are delighted to announce the launch of a new Healthy Towns initiative in Swords, County Dublin.

The initiative, delivered under the framework of the Healthy Ireland Charter, will enable visitors of Swords to find meals that fit their personal nutrition and dietary preferences using the LIBRO smartphone app. Visitors can then track their nutritional intake and other lifestyle parameters in the app.

The initiative will be delivered via the Nutritics menu management platform and showcases Swords as a forward thinking, transparent and modern food destination, suitable for all types of consumers. As part of the initiative, each participating food business has been supported with complementary software access worth over €5,000.

Commenting on the initiative Cllr. Anthony Lavin, Mayor of Fingal said: “I very much welcome the Healthy town pilot initiative for Fingal. It further highlights the innovative thinking among our local businesses. I am delighted that Swords was chosen as the flagship town for this programme, which has global potential”.

Paul Reid, Chief Executive of Fingal County Council added: “It is great to see that so many of our local food businesses in Fingal are participating in the Healthy Towns initiative. Fingal County Council is proud to support these forward thinking businesses in making Swords a modern food destination.”

Damian O’Kelly Nutritics CEO noted:  “This is an incredibly exciting initiative that aligns perfectly with our mission to enable informed food choices through technology, and delivers huge value to local businesses, their customers and the wider community as a whole. Consumers want more information about the foods they are eating, and now food businesses have the tools needed to meet this demand. We are delighted to be working alongside Fingal to establish Swords as the first town in what we see as Global initiative”.

Launched in the beautiful surrounds of Swords Castle and attended by many local food outlets, the initiative commences at the start of April 2019.

All food re-sellers in Swords region are urged to row in with the programme. Further information can be found at www.nutritics.com